Growth marketing,
built as a system.
Growth marketing operation for Canadian service businesses. We diagnose the gap first, build only what the diagnosis demands, and attribute every dollar back to source.
Diagnosis before deliverables.
Most agencies start with a deliverable: run ads, build a funnel, launch a campaign. We start with a question: where is the business actually losing money?
The answer determines what we build. Sometimes it is lead generation. Sometimes it is a broken follow-up process. Sometimes it is a manual workflow bleeding 20 hours a week. The diagnosis drives the prescription.
Diagnose first, build second.
The diagnosis drives the prescription. We do not sell deliverables before we understand the problem.
Technology should free owners to deliver, not trap them in admin.
The right systems mean the owner spends the day on the work the business was built to do.
AI is a tool, not a strategy.
AI shows up in specific, deliberate places in our stack. If we can solve a problem without it, we do.
Attribution is the product.
If we cannot prove the lead came from us, the revenue does not count. No guessing.
Every engagement moves left to right. We do not build before we diagnose. We do not ship before we prove.
Four capabilities. Applied only when the diagnosis demands them.
Lead generation
When the diagnosis says: you need more leads at the top.
Paid media, campaign architecture, creative, forms, targeting. Built for the specific channel, offer, and audience the diagnosis identifies.
Lead nurture and reply automation
When the diagnosis says: you are getting leads but losing them in the reply.
Qualification flows, follow-up cadences, AI-assisted reply, human override rules, handoff to the owner. The part between the lead and the close.
Operational efficiency
When the diagnosis says: your team spends 20 hours a week on work a system should do.
Workflow automation, manual-process elimination, staff notification systems, scheduling, reporting. Time returned to the owner.
Revenue attribution and financial integration
When the diagnosis says: you do not know which dollars came from where.
CRM-to-accounting sync, payment tracking, invoice reconciliation, owner digests, rep-level attribution. Every dollar traced to source.
Names withheld by contract. Numbers are real. Status tags reflect current state.
Lead-to-revenue return after system rebuild
Home services · In production
Order volume growth through process and channel redesign
Multi-unit F+B · In production
Portfolio revenue growth via segmentation and attribution
Enterprise · In production
Manual workflow time eliminated across four staff roles
Financial services · In production
Canadian service businesses with a revenue leak they can feel but have not fixed.
Verticals
- Home services and trades
- Real estate
- Financial services
- Multi-unit F+B
- Enterprise data and telecom
Revenue range
$500K to $5M annual, owner-operated.
Two active retainers. Capacity for two more.
Month-to-month.
One diagnostic call before any proposal. We will tell you if we can help.