Names withheld by contract. Numbers are real. Every engagement started with a diagnosis, not a deliverable.
Manual quoting, zero attribution on paid media. Revenue was happening. No one could prove where it came from.
Consistent foot traffic. Stalling order volume. The gap was not marketing. It was process and digital channel design.
Four staff roles. Most of the day spent on admin that had no relationship to revenue.
Portfolio revenue had stalled. No segmentation, no attribution, no visibility into which accounts were worth keeping.
Pre-revenue businesses. Direct-to-consumer brands. Anyone opting out of attribution. Anyone who wants us to run their inbox instead of building the system.